Born for speed, reborn for purpose.
This historic Studebaker begins a new chapter on the road to Targa Newfoundland.
Targa Newfoundland 2025 — Dr. John Johnson’s Historic Campaign
This fall, Dr. John Johnson—biological dentist and implant specialist—is taking his passion for health and performance to the open road. He’ll be racing a 1953 Studebaker Champion in the iconic Targa Newfoundland Rally, backed by a mission to educate, inspire, and lead the conversation on ceramic implantology.
But this isn't just a race—it’s a rolling campaign for better health.
About Targa Newfoundland
A Legendary Road Rally. A One-of-a-Kind Experience.
Targa Newfoundland is North America’s only tarmac rally of its kind—a six-day, high-speed adventure through over 2,000 kilometers of closed-road stages, rugged coastlines, and historic towns. Born from the spirit of the legendary Targa Florio in Italy, the event was founded in 2002 to bring world-class rally racing to the scenic island of Newfoundland.
For Dr. John Johnson, Targa is more than a race—it’s the perfect setting to unite performance, passion, and purpose. As he competes in this iconic event, he brings with him a mission to share the story of biological dentistry and connect with communities across North America along the way.
With road sections closed to the public, competitive driving through untouched coastal landscapes, and a volunteer team like no other, Targa is more than a motorsport—it’s a test of endurance, spirit, and story.
This is racing at its most raw—and most rewarding.
From Panamericana to Newfoundland
Where the Legacy Was Born
The Studebaker Champion wasn’t built for the garage—it was built for glory. Originally prepared to compete in the 2007 La Carrera Panamericana rally in Mexico, this car carved its identity on the legendary roads of one of the world’s most demanding open-road races.
Now, almost two decades later, it’s being brought back to life—not just to race again, but to carry a new mission rooted in health, education, and high performance.
Watch this Studebaker in action during the 2007 Panamericana—an origin story that sets the stage for what comes next.
The Road to Newfoundland
Education in Motion. Purpose at Every Stop.
As Dr. John Johnson trailers his 1953 Studebaker Champion from Ohio to the starting line of Targa Newfoundland, he’s making key stops to share what truly drives him: better patient outcomes through ceramic implants and biological dentistry. At each stop, practitioners, students, and curious minds are invited to gather, learn, and see the car that’s carrying both legacy and innovation across borders.
This tour isn’t just about racing—it’s about rethinking dentistry from the ground up.
📍Midwest BioHealth HQ – Ohio — New Albany
The journey begins where the mission lives—at the headquarters of Midwest BioHealth.
This kickoff event invites patients, media, and local holistic health professionals to join Dr. Johnson for a special sendoff. You’ll hear firsthand why ceramic implants are changing lives, explore the connection between oral health and systemic wellness, and see the legendary 1953 Studebaker Champion before it hits the road for Targa Newfoundland.
📍 Stop 1: Boston, Massachusetts — Location TBA
Join Dr. John Johnson in Boston for an exclusive, in-person presentation on ceramic implants and the future of biological dentistry.
This stop—just miles from the nation’s top dental schools—is your chance to see the 1953 Studebaker Champion in person, hear Dr. Johnson’s clinical experience with SDS Implants, and connect with like-minded practitioners exploring the next chapter in oral-systemic health.
📍 Stop 2: Portland, Maine — Location TBA
Health-conscious and forward-looking, Portland is the perfect setting for Dr. Johnson’s second stop on the road to Newfoundland.
Come experience a visual blend of motorsport history and clinical innovation as he shares insights on ceramic implantology, patient outcomes, and how to incorporate a biocompatible approach in your practice. The Studebaker will be on display—stories, photos, and good conversation guaranteed.
📍 Stop 3: Halifax, Nova Scotia — Location TBA
Hosted in one of Atlantic Canada’s leading dental cities, this stop will feature a compelling talk from Dr. Johnson on the biological advantages of ceramic implants and the clinical realities of modern holistic dentistry.
Meet students, practitioners, and health professionals eager to rethink conventional treatment paths—plus get a close look at the iconic 1953 Studebaker Champion that’s crossing borders with purpose.
🏁 Final Presentation: St. John’s, Newfoundland — Location TBA
After over 1,600 kilometers of competitive driving in Targa Newfoundland, Dr. Johnson wraps up his campaign with a public presentation in St. John’s.
Reflecting on the race, the journey, and the larger mission, this session brings together the heart of the project: performance, precision, and the power of biological dentistry. The Studebaker will be parked, but the conversation will be moving forward.
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